Enhance Marketing and Revenue with a Hotel App
Even though we read a lot about people’s efforts to “unplug” and “reduce screen time,” the fact is, Americans check their phones about...
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Alonso Vargas
- Mar 3
- 3 min
Differentiate Your Hotel with the Right Technology
Last year marked one of the strongest hotel transaction volume years in U.S. history. And even with headwinds from record interest and...
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Alonso Vargas
- Feb 17
- 3 min
Today’s Lifestyle Hotel Needs Digital Guest Engagement
Lifestyle hotels are becoming quite the hot commodity, with some brands reporting room revenue increases up to 41 percent between 2019...
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Alonso Vargas
- Feb 1
- 3 min
Hotel Apps: The Secret to Loyalty Program Success
Acquiring a new customer can cost anywhere from five to 25 times more than retaining an existing one. And increasing customer retention...
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Alonso Vargas
- Jan 16
- 3 min
5 Ways Hotels Can Navigate the New Traveler Landscape
Nobody needs to tell you that the pandemic caused seismic shifts in the travel landscape. In the beginning, this meant a significant...
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Alonso Vargas
- Jan 11
- 3 min
Hotel Group Business is Back! Make the Most of it in 2023
Are you ready? In-person meetings and events are rushing back into the welcoming embrace of hotels. Knowland Meetings and Events data...
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Alonso Vargas
- Dec 19, 2022
- 3 min
Experience the Magic of Mobile Apps, Keys, and Wallets
The digital wallet revolution is upon us. Spurred by behaviors created during the pandemic, new research shows that more than 60 percent...
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Alonso Vargas
- Dec 8, 2022
- 3 min
Give the Gift of Comfort with In-Room Controls
‘Tis the season to be thankful! And by incorporating in-room controls into your hotel app, you give your guests lots to be thankful for....
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Alonso Vargas
- Oct 31, 2022
- 3 min
Happy Halloween! 9 Ways to Use Location Services Without Being Creepy
Once considered creepy, using location services to deliver customized guest experiences is becoming the new norm. In fact, location-based...
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Alonso Vargas
- Sep 15, 2022
- 3 min
It’s Web Apps for the Win with Your Hotel Guests
Although native hotel applications offer some distinct advantages, today there’s a flattening trend of app downloads, with more than half...
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Alonso Vargas
- Aug 31, 2022
- 3 min
How Mobile Apps Improve Workflow at Small Hotels
Smaller hotel properties face unique challenges in today’s economy. Already operating with proportionally less staff than larger brands,...
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Alonso Vargas
- Aug 22, 2022
- 3 min
What it Takes to Offer Mobile Key at Your Hotel
Although the technology is known by several names – mobile key, digital key, keyless entry – hotels around the world are beginning to...
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Alonso Vargas
- Jul 25, 2022
- 4 min
5 Ways QR Codes Benefit Your Hotel Guests
In 2012, Inc. magazine reported that 97 percent of consumers didn’t even know what a Quick Response (QR) code was, and projected it would...
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Alonso Vargas
- Jul 12, 2022
- 3 min
Business Benefits of Smart Hotel Technology
A key trend in the hospitality industry is the rise of smart hotel technology. This advanced form of tech is powered by the Internet of...
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Alonso Vargas
- Jul 5, 2022
- 3 min
Smart Hotel Technology Enhances Guest Satisfaction
Smart hotel technology is a growing trend in the hospitality industry for good reason. It not only makes it easier to connect with your...
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Alonso Vargas
- Jun 17, 2022
- 3 min
Speed Up Your Hotel Check-in Process and Improve the Guest Experience
Even before the pandemic hit, your guests were frustrated with waiting in line to check-in at your hotel. In fact, a pre-COVID survey...
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Alonso Vargas
- May 27, 2022
- 3 min
12 Ways to Promote Your Hotel App for Greater Success
An overwhelming nine out of 10 guests prefer staying at a hotel that offers an app to manage their stay. Your guests have come to expect...
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Alonso Vargas
- May 20, 2022
- 3 min
How to Tell Guests About Mobile Concierge at Your Hotel
Over 70 percent of your hotel guests travel nowhere without their digital lifelines (a.k.a. smartphones). And according to the 2022...
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Alonso Vargas
- May 13, 2022
- 3 min
Why Guests Want Mobile Concierge at Your Hotel
A good hotel concierge delivers a level of service that brings guests back to your hotel again and again. But as tech-savvy Millennials...
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Alonso Vargas
- Apr 5, 2022
- 3 min
Why Your Hotel Should Use Mobile Concierge
A traditional hotel concierge plays an important role by performing a variety of tasks that enhance the guest experience. A concierge...
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Alonso Vargas
- Mar 24, 2022
- 3 min
6 Important Hotel Metrics to Measure Guest Satisfaction
High guest satisfaction is crucial to the success of your hotel business. Higher guest satisfaction means higher loyalty and higher...
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Alonso Vargas
- Mar 8, 2022
- 2 min
Make St. Patrick’s Day a Success with the Right Hotel App
St. Patrick’s Day is right around the corner! It’s the perfect time to create unforgettable and exciting experiences for your guests....
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Alonso Vargas
- Mar 7, 2022
- 3 min
10 Ways Guests Prefer Using Your Hotel App During Their Stay
Research shows that guests who use a hotel's mobile app are more satisfied and have greater loyalty to that brand. Yet many hotels are...
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Alonso Vargas
- Feb 25, 2022
- 3 min
Top Benefits of a Digital Hotel Compendium
Communication is crucial for serving your guests well, and hotel compendiums provide an easy way to share important information about...
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Alonso Vargas
- Feb 2, 2022
- 3 min
The Right Hotel App Benefits your Local Community and your Business
When guests arrive at your hotel, they expect a comfortable stay. But 81 percent of them are also expecting your hotel to recommend...
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Alonso Vargas
- Jan 31, 2022
- 3 min
9 Ways Your Hotel App Can Help Optimize Your Valentine’s Day Traffic
Valentine’s Day is right around the corner! It’s the perfect time to create unforgettable romantic experiences for your guests. It’s also...
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Alonso Vargas
- Jan 26, 2022
- 3 min
Add Mobile Key to your Digital Guest Experience
Eight out of 10 guests will download your hotel app to ensure a contactless experience, and nearly half of your guests expect that...
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Alonso Vargas
- Jan 19, 2022
- 3 min
Ready, Fire, Aim! Stop waiting to launch your hotel app.
“For every one great idea that failed because it wasn’t right, there are 100 that never even got started.” ~ Michael Masterson Nearly 90...
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Alonso Vargas
- Jan 4, 2022
- 3 min
Greater Guest Satisfaction: Why Apps are more Effective than AI Chatbots
Communicating with businesses through online channels is becoming commonplace in our digital era, and hotels are no exception. Chatbots...
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Alonso Vargas
- Nov 5, 2021
- 3 min
How QR Codes Benefit Your Hotel
The pandemic brought dramatic changes to the hospitality industry, and one of those changes involves the increased use of those little,...
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Alonso Vargas
- Oct 29, 2021
- 3 min
Guest Apps Play A Crucial Role in Building Guest Loyalty
SEMRush reported that the average American company can lose up to 30 percent of its customers each year due to a lack of customer...
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Alonso Vargas
- Oct 15, 2021
- 3 min
The Traveler’s Journey Starts Right After Booking
When considering the guest experience, the importance of pre-arrival engagement is often overlooked. However, a crucial part of each...
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Alonso Vargas
- Oct 1, 2021
- 3 min
Why A Web App is a Good Idea for Your Hotel
Ninety percent of hoteliers recognize that customer-facing apps are crucial for successful customer engagement. However, many guests...
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Alonso Vargas
- Oct 1, 2021
- 3 min
Mobile Ordering is Redefining the Hotel Guest Journey
People are tired of being cooped up and living “virtually” over the past year plus. Now more than ever, travel has become a top priority....
162 views
Alonso Vargas
- Sep 24, 2021
- 3 min
Attract and Retain Experience Seekers with the right Hotel Mobile App
People are tired of being cooped up and living “virtually” over the past year plus. Now more than ever, travel has become a top priority....
111 views
Alonso Vargas
- Sep 8, 2021
- 3 min
The Unique Benefits of Web-based Hotel Apps
Ninety percent of hoteliers recognize that customer-facing apps are crucial for successful customer engagement. However, many guests...
80 views
Alonso Vargas
- Aug 23, 2021
- 3 min
Give Your Guests the Customization They Crave
When guests arrive at your hotel, they expect to be recognized and treated as unique individuals, with their stays tailored to their...
87 views
Alonso Vargas
- Aug 20, 2021
- 3 min
Hotel Guests and Operations Score Big with Mobile Biometrics
Over the past few years, and particularly since the pandemic, people are relying on their mobile phones for more and more. By 2023, North...
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Alonso Vargas
- Jun 11, 2021
- 3 min
Post-COVID: Is your hotel ready for today’s travelers?
From curbside pickups to virtual cocktail hours, people increased their use of digital technologies in response to the COVID-19 pandemic....
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Alonso Vargas
- Jun 11, 2021
- 4 min
Business Travelers: What they expect from hotels today.
Business travel is back in a big way. Are you ready for it?
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Alonso Vargas
- Jun 7, 2021
- 5 min
Experience Economy: The new Customization.
Atif Rafiq begins his tenure at MGM Resorts this month. A departure for a casino hotel operation that would typically hire from within...
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Alonso Vargas
- Jun 1, 2021
- 4 min
Two-Way Chat, A Game Changer for Guests and Revenue
Consider most companies that are known widely for excellent customer service — think Zappos and Amazon — and you’ll find two-way chat...
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Alonso Vargas
- Jul 31, 2019
- 5 min
If Your Hotel Tech Doesn’t Boost Loyalty, There’s Trouble Ahead
5 min read Nearly forty years. That’s how long guests have been accruing points, statuses, and upgrades with hotel loyalty programs....
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Alonso Vargas
- Jul 19, 2019
- 4 min
Mobile Apps: The key to operational efficiency in hotels.
Runtriz 4 min read The human nervous system controls everything our bodies do and the way we experience the world around us. There’s...
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Alonso Vargas
- Jun 11, 2019
- 4 min
Mobile Booking: Is it enough?
Runtriz 4 min read In 2018, fashion retailers saw mobile purchases surge ahead of desktop signifying what will likely be a trend across...
23 views
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