Make St. Patrick’s Day a Success with the Right Hotel App
St. Patrick’s Day is right around the corner! It’s the perfect time to create unforgettable and exciting experiences for your guests. It’s also the perfect time to increase revenue by optimizing those experiences with clever strategies and the right hotel application. Here are six ways your hotel app can help you get the most out of your holiday traffic.
Local Excitement
Your hotel app can serve as a travel guide for your guests, providing advice on the best places to go and what to do. Help guests maximize their stay by creating a curated list or interactive map of the most popular local spots for celebration. Include parks, special points of interest, dining venues and off-the-beaten path gems in your city. Enhance the experience still further by allowing guests to easily make any bookings directly through the app.
Promote Holiday Packages
Try teaming up with local restaurants, museums, theaters, wineries, or venues hosting live music to create exclusive discounts and special packages featuring St. Patrick’-inspired themes. Many individuals choose St. Patrick’s Day as the perfect day to go out and enjoy a good time. Send guests push notifications to promote them in advance of the holiday.
Cater to the Adventurous
Some of your guests may be on the more active side. Allow individuals to make bookings through your app for outdoor activities such as surf or ski lessons, horseback riding, rock climbing, or cruises. You can also offer the ability to arrange for unique experiences that individuals can enjoy like classes for cooking, dance lessons, and chocolate or cocktail making.
Make it Personal
An advanced app is integrated, allowing you to create robust guest profiles by drawing data from your property management, point-of-sale, and customer relationship management systems. Use that data to make guests feel special by messaging them with personalized suggestions on area activities, local services, and restaurants based on their specific interests.
A Customized Experience
The last thing anyone who is out to have fun wants to do is arrive at your hotel only to wait in line at the front desk to check-in. An advanced app allows guests to check-in on their mobile device and head straight to their room, where mobile key gives them instant access. Plus, an app lets guests create the perfect ambiance with room automation features that allow them to control the lighting, thermostat, TV, and drapes.
Celebrate St. Patrick’s Day
When planning ways to optimize your St. Patrick’s Day traffic, don't miss the chance to celebrate! Send in-app promotions targeting your guests, offering an Irish spa package, great St. Patrick’s Day activity suggestions, or a complimentary drink when diners eat in your restaurant.
Need an app to help you get the most out of your holiday traffic?
Sources:
[1] COVID-19: the CX Impact. Sitel Group, 2020, https://f.hubspotusercontent30.net/hubfs/5196934/CX%20Index%202020/COVID-19-the-CX-Impact-white-paper.pdf.
[2] “What Are the Benefits of Restaurant Online Ordering?” NetWaiter, 7 Oct. 2020, https://www.netwaiter.net/articles/what-are-the-benefits-of-online-ordering/.
[3] “U.S. Appeal of Personalized Marketing 2017.” Statista, 29 Mar. 2017, https://www.statista.com/statistics/808313/personalization-marketing-perspectives/. [4] Brand Loyalty 2020. Formation, 2020, https://info.formation.ai/rs/435-BMS-371/images/Formation_Brandloyalty_datastudy_vFINAL.pdf.